We often get asked often about recommended resources to help make #startuplife a tad easier, so we keep this page updated with our go-to articles, books, videos, and podcasts.
See anything that should be added/removed? Hit us up at firstname.lastname@example.org. Thanks!
To start, if you have not yet read Ycombinator's Startup Playbook, you should (~15min read).
Especially take note of this quote from the opening:
"One of the most consistent pieces of feedback we get from YC founders [re: startup life] is it’s harder than they could have ever imagined, because they didn’t have a framework for the sort of work and intensity a startup entails."
As for books, if you haven't read The Lean Startup and Zero to One, you should.
On the podcast front, check out StartUp, a16z, This Week in Startups, and this fantastic list of 20 startup podcasts on Product Hunt.
As for the below resources, we've outlined them within our recommended idea-to-funding operations framework for new founders.
(vision, problem to solve, product details, value & growth hypotheses, etc...)
(boiling down vision, problem, and solution)
(competition, “why now”, addressable market)
(segments / profiles / personas)
How to compose a co-founder team - landing a team that will join you is a critical validation step. Also, are you the CEO? What talent do you need? What makes a good co-founder?
- Team and Execution - Relevant YC startup class video.
- How to find a co-founder - notable advice from Guy Kawasaki on the topic.
- What a CEO Does - "A CEO does only three things. Sets the overall vision and strategy of the company and communicates it to all stakeholders. Recruits, hires, and retains the very best talent for the company. Makes sure there is always enough cash in the bank."
Surveys & Interviews
Funnel Stages & KPIs
Tech Stack Decisions
UX Flow Chart
Startup Financial Modeling, Part 1: What is a Financial Model? - introduction to the why and what of financial modeling. Describes why founders should build their financial models from scratch. Series will provide a step-by-step "how to" with a detailed example.
- Startup Financial Modeling, Part 2: Start with your assumptions - diving into the construction of your assumptions tab.
- Startup Financial Modeling, Part 3: The income statement and custom detail tabs - step-by-step tutorial on how to start building more tabs of your financial model.
- Startup Financial Modeling, Part 4: The Balance Sheet, Cash Flow, and Unit Economics - final installment of the series, diving into important drivers of your business.
- How to Build a 5-Year Financial Model - Marketing, Sales, COGS, Payroll, Income Statement, Balance Sheet, Statement of Cash Flows.
- Financial Models: What Are They and How To Build One For Your Business - video explaining the idea and basic approach
Private Alpha & Coming Soon Page
We recommend that your "private alpha" just be on your staging server for your internal team and advisors to test. This can happen while you have a coming soon page up to let your friends (and potentially a ton of people) know about what you're going to launch.
Private & Public Beta
Product & Growth Iterations
Exploring Product-Market Fit
When/if to raise money
Closing Your First Round
Communicating with Investors