Articles

Assuming you’ve gone through the process of ideating, validating, and creating a new product, now it’s time to get serious...

More often than not, founders pursuing a new software startup end up writing code too early, wasting valuable time that...

Building a product—any kind of product—is hard. Somehow the engineering and creative parts of your team (and brain) need...

Equipped with your brand foundations, name, and logo, a design strategy that saves an enormous amount of time when...

Questions and concerns surrounding legal and finance topics are often mental barriers for startup founders, especially in...

Over the past 11+ years as a tech entrepreneur I’ve been involved in the back-and-forth process of creating a logo dozens...

Equipped with the brand foundations that we talked about in the previous article in this series on startup operations, now...

If you think you can design a nice logo, decide on some colors, put together a few mockups, and declare this as your new...

Product people love to talk to customers and refine concepts, creatives are happy designing mockups all day, and engineers...