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Investor pitch deck and communication strategies: pre-seed and seed

Will Little

For better or worse, the practice of selling anything of significant value in the world of business involves pitch decks. This includes, of course, “selling” your next funding round to investors....

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Raising your first outside round: How to navigate accelerators, angel investors, and venture capitalists

As 2020 approaches, the market for raising your first round outside of friends and family - traditionally called a “seed”...

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How to raise and spend "friends & family" money most efficiently for your startup

There is a reason why the earliest round of capital infusion into a startup is often called the “Friends, Family, and...

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The five common mistakes founders make after a product launch

Congratulations, you’ve introduced your product to the world! You got media attention and a ton of new users and...

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How to transition from private to public beta

Eager to launch, get written about in the press, and rocket their way toward startup glory, founders often neglect to take...

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How to optimize your “coming soon” page to acquire customers virally

As you gear up for the public launch of your startup, successfully optimizing and leveraging your coming soon page can set...

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The art and science of private alpha testing

Assuming you’ve gone through the process of ideating, validating, and creating a new product, now it’s time to get serious...

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When to start writing code for your Minimum Viable Product

More often than not, founders pursuing a new software startup end up writing code too early, wasting valuable time that...

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How to build wireframes and mockups to validate your business idea

Building a product—any kind of product—is hard. Somehow the engineering and creative parts of your team (and brain) need...

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Serve customers faster: An introduction to rapid design prototyping with Style Tiles

Equipped with your brand foundations, name, and logo, a design strategy that saves an enormous amount of time when...

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